Services

Featured Services

  • Half-Day Consultative Strategy Session

    In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

    • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.

    • 7 day Preparatory Period via email correspondence

    • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

    THIS SERVICE IS A GOOD FIT IF:

    • Your business’s revenue is at least $1 million annually

    • You have a strong marketing team in place but you need a fresh and accurate strategy

    • You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO

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  • Fractional CMO Engaged Package

    About 10 hours per week inside your organization to accomplish the following:

    • Translate the CEO & the Board’s vision into marketing campaigns and objectiver

    • Define the key talent the business needs to reach its goalr

    • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy

    • Report weekly to the CEO and Board on all KPIs mutually defined as important

    Continually innovate ways to reach marketing and sales goals despite roadblocks


    THIS SERVICE IS A GOOD FIT IF:


    • Your business’s revenue is at least $1 million annually

    • You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution

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  • Advisor Package

    After a half day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:

    • Sprint planning calls led twice monthly

    • Unlimited email correspondence

    • Grow long term with the least financial risk

    • Access to our marketing campaign standard operating procedures (SOPs)

    • 6-month minimum commitment

    THIS SERVICE IS A GOOD FIT IF:

    • From startup to established company

    • You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy

    • You need a marketing leader to keep the team on track and adjust priorities as campaigns launch

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Standard Services

  • Messaging Strategy Sprint

    Deliverables:

    •ICP clarity + urgent buyer problems

    •Full product, customer, and market narrative

    •Positioning and messaging you'll actually use

    •Founder workshop + team alignment

    •A clear idea of how your story maps to your GTM

    Timeline:

    3 - 6 weeks

    Who it’s for:
    Early stage and growth stage startups needing clarity on their product story and GTM strategy.

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  • Launch Readiness Package

    Deliverables:

    •Customer + market research

    •Positioning + messaging

    •Launch plan + adoption KPIs

    •Sales enablement (deck, one-pagers, training)

    •Creative assets (emails, blogs, socials)

    Timeline:
    6 - 12 weeks

    Who it’s for:
    Teams preparing to launch a new product or enter a new market

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  • Product Marketing Foundation

    Deliverables:

    •30/60/90 day roadmap

    •Key objectives and KPIs aligned with business goals

    •Core GTM templates (launch checklist, messaging framework)

    •Communication + collaboration workflows

    Timeline:
    4+ weeks

    Who it’s for:
    CEOs or Leaders who need to build PMM structure from the ground up but don't know where to start or have the bandwidth to do it

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  • Voice of the Customer Package

    Deliverables:

    •Customer interview program (5–10 interviews)

    •Survey design + analysis

    •Persona refresh, win/loss, or JTBD

    •Insights deck + recommendations

    Timeline:
    4 - 8 weeks

    Who it’s for:
    Teams seeking clarity on what customers truly want

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  • Fractional Product Marketing Package

    Deliverables:

    Defined in monthly statement of work. Contact me to enquire about options.

    Timeline:

    Monthly retainer

    Who it’s for:
    Founders who want senior product marketing support without hiring full-time

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  • Messaging Strategy Workshop

    Deliverables:
    A three-day workshop where we craft your product’s messaging framework that aligns your team and elevates every pitch, page, and campaign.

    Timeline:

    3 days

    Who it’s for:

    Founders and GTM Leaders who need a messaging strategy bootcamp.

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  • Founder Program (Limited Offer)

    Deliverables:
    Get strategic product marketing guidance in a focused 6-hour program, plus ongoing support with one free advisory slot per month.

    Timeline:

    One month

    Who it’s for:
    Founders ready to sharpen their product narrative and strengthen their go-to-market.

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