It’s not AI for Marketing.
It’s Marketing for AI.
Turning complex tech into compelling stories that win customers.
How I Help
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Half Day Consult
With a couple of weeks of prep via email and 4 hour sessions together, I’ll put together the customer journey and essential next steps for your marketing department.
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Fractional CMO
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.
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Ongoing Advisor
With check-ins every other week, your team will stay on track and campaigns will continually improve.
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Messaging Workshop
A three-day workshop where we craft your product’s messaging framework that aligns your team and elevates every pitch, page, and campaign.
Testimonials
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"His strategic positioning, messaging, impactful campaigns, and effective sales content led to over a multi-million dollar impact on the pipeline. He also excelled at translating complex features into compelling narratives and demonstrated the ability to drive substantial pipeline impact."
- Santhosh Kumar Myadam, VP of Product, Kore.ai
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"Josh managed to execute complex product announcements for both Google Cloud’s Contact Center as a Service (CCaaS) and generative AI for Contact Center AI in record time that exceeded our expectations in terms of results.”
- Yariv Adan, Director of Product
Management, Google -
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"I've watched him ramp to learn an entirely new industry, including the market history and challenges, competitive landscape, opportunities for disruption, key thought leaders and analysts - and then put it all together to meet seemingly impossible deadlines seamlessly and against all odds."
- Baker Johnson, Chief Business Officer, UJET -
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"Josh led the marketing and messaging of some of the most important launches in Google Cloud AI."
- Behshad Behzadi,
VP of Engineering, Google
Fractional CMO FAQ
A fractional CMO is the part-time executive who run your marketing team and is responsible for all of your marketing outcomes.
A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for growth-stage AI companies. I’d love to hear what your goals are…and help you reach them with marketing that gets results.
What Is A Fractional CMO?
What does a Fractional CMO do?
• Create your marketing strategy
• Correct your messaging and positioning
• Create systems for your team to follow
• Map out your customer journey
• Hire marketing employees and consultants to execute
• Manage KPIs so your marketing makes you money
• You are running your marketing team instead of being the CEO
• You’re not sure what campaigns to have your marketing team try next
• You don’t have your customer journey mapped out,
or clear KPIs for your campaigns
How do I know If I need a Fractional CMO?
Let’s Get Started
Chat
Schedule a 20-minute call to see if we are a good fit.
Strategize
After the initial call, we get on a deep dive call to get into more detail around your needs. Then, I’ll share the steps I recommend with a proposal.
Transform
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Thought Leadership
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YouTube
Clear, confident insights simplifying AI product marketing for growth-focused leaders.
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Podcast
Actionable insights and stories simplifying product marketing for today’s innovators.
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Substack
Future-focused product marketing insights with AI, strategy, storytelling, and community.
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Vlog
Quick, witty product marketing tips for PMMs who drive strategy.