It’s not AI for Marketing.
It’s Marketing for AI.
Turning complex tech into compelling stories that win customers.
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Positioning & Messaging
Translate AI features into market-ready value.
Your AI product might be brilliant, but if buyers don’t get it, they won’t buy it. I help translate complex AI capabilities into clear, differentiated value.
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Go-to-Market Strategy
Define personas, ICPs, launch plans and sales enablement.
Align teams around a unified GTM plan. Define your ICP, sharpen segmentation, and execute launches that turn AI innovation into measurable market impact.
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Workshops
AI Storytelling Bootcamps for teams that need clarity fast.
Fast-paced AI Storytelling Bootcamps that help teams simplify complexity, refine messaging, and gain confidence in how they communicate their product’s value.
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Fractional Leadership
Hands-on support as an interim or part-time PMM leader.
Senior-level product marketing leadership, part-time or interim. I embed with your team to guide strategy, execution, and enablement for AI-driven growth.
Testimonials
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"His strategic positioning, messaging, impactful campaigns, and effective sales content led to over a multi-million dollar impact on the pipeline. He also excelled at translating complex features into compelling narratives and demonstrated the ability to drive substantial pipeline impact."
- Santhosh Kumar Myadam, VP of Product, Kore.ai
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"Josh managed to execute complex product announcements for both Google Cloud’s Contact Center as a Service (CCaaS) and generative AI for Contact Center AI in record time that exceeded our expectations in terms of results.”
- Yariv Adan, Director of Product
Management, Google -
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"I've watched him ramp to learn an entirely new industry, including the market history and challenges, competitive landscape, opportunities for disruption, key thought leaders and analysts - and then put it all together to meet seemingly impossible deadlines seamlessly and against all odds."
- Baker Johnson, Chief Business Officer, UJET -
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"Josh led the marketing and messaging of some of the most important launches in Google Cloud AI."
- Behshad Behzadi,
VP of Engineering, Google
Packages
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Persona Package
• In-depth Customer Interviews
• Customer Surveys
• Persona Cards
• Ideal Company Profile (ICP) documents
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Content Package
• Positioning Framework
• Messaging Framework
• Narrative Framework
• Website Copy
• Email Copy
• Sales Training
• Sales Deck
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Launch Package
• Launch Planning
• Outbound & Inbound Campaign Planning
• Project Management for Launch
• Partner Engagement
About The Founder
Josh Porter, Strategist & Consultant
For over 15 years, I’ve helped companies at every stage, from scrappy startups to global enterprises, bring complex technology to market with clarity and confidence.
My specialty is product marketing for AI products: turning technical innovation into stories that resonate with customers, analysts, and decision-makers.I’ve led product marketing teams, built go-to-market strategies, and guided launches that connected engineering breakthroughs to real-world adoption.
From Google to start-ups, along the way, I’ve developed a reputation for translating AI’s complexity into compelling narratives, the kind that win customers, secure analyst recognition, and fuel growth. At Bit of Genius, I bring that expertise to founders and leaders who need more than buzzwords.
Bit of Genius?
“Bit” nods to both computer bits — the foundation of all digital intelligence — and to fractional work, reflecting how I partner with companies as a part-time or project-based marketing leader.
“Genius” represents what AI really is at its best: applied intelligence that transforms possibility into performance.
Together, they capture what I do, bringing a bit of genius to every product I help position, launch, and grow. In a market where every product claims to be “AI-powered,” my job is to make sure yours actually stands out. Because in the end, it’s not just about building great technology, it’s about making sure the world sees the genius behind it.
Thought Leadership
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YouTube
Clear, confident insights simplifying AI product marketing for growth-focused leaders.
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Podcast
Actionable insights and stories simplifying product marketing for today’s innovators.
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Substack
Future-focused product marketing insights with AI, strategy, storytelling, and community.
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Vlog
Quick, witty product marketing tips for PMMs who drive strategy.